ASHA, ProMatura release senior living residents financial profile report

By AI, Created 1:50 PM UTC, May 21, 2026, /AGP/ – The American Seniors Housing Association and ProMatura have released a new report on the financial profile of more than 1,000 private pay senior living residents in the U.S. The findings are aimed at helping operators, developers, lenders, investors and policymakers assess affordability, access and long-term housing sustainability.

Why it matters: - The report adds fresh data on how older adults pay for senior living and what that means for affordability. - The findings are positioned as useful for lenders, investors, developers, owners, operators and policymakers working on long-term seniors housing sustainability. - The research focuses on private pay residents, a group central to demand for independent living and assisted living communities.

What happened: - The American Seniors Housing Association, in collaboration with ProMatura, released a new report titled The Financial Profile of Senior Living Residents. - The study reflects information and opinions from more than 1,000 private pay senior living residents across the United States. - The 75-page report covers residents in rental independent living and assisted living communities. - ASHA said the report is free to members, while digital copies for non-members cost $275 through the ASHA Bookstore.

The details: - The report examines how senior living is financed. - The research looks at the role of Social Security, pensions, savings and accumulated assets. - The report also addresses cost and affordability, perceived value for the money, lifestyle factors and the likelihood of residents moving from their current community. - ASHA President and CEO David Schless said the report provides context on affordability, access and the economic realities shaping demand. - ProMatura Vice President of Market Research Kristen Paris said the study helps the industry understand the economic tradeoffs residents and families face when considering senior living. - The report was supported by ASHA’s Financial Profile Task Force, including Jerry Frumm of Senior Lifestyle, Rich Howell, Matt Meyers of Arrow Senior Living, Cindy Robinson of Capri Communities and Erin Rose of Generations.

Between the lines: - The report frames resident finances as a core driver of occupancy, development and market stability. - The emphasis on private pay residents points to the financial pressure behind housing decisions in senior living. - The research is also meant to help the industry gauge whether current housing and care models remain accessible and financially sustainable.

What’s next: - ASHA members can access the report immediately at no cost. - Non-members can purchase digital copies through the ASHA Bookstore. - The findings are likely to feed into operator, lender and developer planning around future senior living demand.

The bottom line: - ASHA and ProMatura are using resident-level financial data to sharpen the industry’s view of affordability, access and demand in senior living. - More information: ashaliving.org - More information: promatura.com