Mago lands on Microsoft Marketplace

Re Mago Ltd has put its meeting room collaboration platform Mago on Microsoft Marketplace, giving IT and procurement teams a self-service way to buy and deploy the software starting at $479 a year. The listing expands access to a hardware-agnostic platform that works across major conferencing ecosystems and room devices.

Why it matters: - Microsoft Marketplace gives IT and procurement teams a direct path to purchase and deploy Mago alongside other cloud and AI tools already managed in the Microsoft ecosystem. - The listing lowers friction for organizations that want a standardized meeting experience without committing to a single hardware vendor. - Mago can be deployed in meeting rooms running Windows or Android.

What happened: - Re Mago Ltd said Mago is now available on Microsoft Marketplace. - The software starts at $479.00 per year. - The listing is designed as a self-service purchase and deployment option for enterprise buyers. - Mago remains available through Re Mago Ltd's distributor and technology partner network. - Re Mago Ltd directs users to the Mago Partner Locator for global availability.

The details: - Mago turns a meeting room into an interactive collaboration space that works with existing video conferencing platforms and hardware. - The platform runs across more than 20 certified devices and unified communications platforms, including Microsoft Teams, Zoom, Google Meet and Cisco Webex. - Mago works with room hardware from Neat, Yealink, Jabra, Logitech and LG. - The platform includes two modes: Room System and Bring Your Own Meeting. - Room System converts a shared meeting room into a collaboration hub with a large interactive display. - Bring Your Own Meeting lets a user connect a personal device and start a meeting on a preferred platform in seconds. - Mago is built to reduce the time lost at the start of meetings. - Key capabilities include platform-independent calling and content sharing, wireless and wired content sharing, an interactive whiteboard, and enterprise apps running directly on the room display. - Mago supports full on-premises deployment or dedicated private cloud deployment. - Server licenses are included in every Room annual subscription.

Between the lines: - The Microsoft Marketplace listing puts Mago closer to the buying process used by many enterprise customers, which can make adoption simpler for IT and procurement teams. - The hardware-agnostic approach also makes the platform easier to position with room-device partners that sell into mixed environments. - Cristiano Fumagalli, Co-Founder and VP, Global Strategic Alliances at Re Mago Ltd, said the listing removes a barrier for organizations and makes procurement, purchase and provisioning simpler. - Fumagalli also said hardware partners such as Neat, AVer, Insta360, Yealink and Jabra benefit from the same simplicity.

What's next: - Mago will continue to be sold through Microsoft Marketplace and through Re Mago Ltd's partner channel. - Re Mago Ltd says the platform is available for organizations using boardroom, remote and hybrid meeting setups. - The company says Mago is used across hospitality, retail, financial services and education, including Accor, Giorgio Armani and AGOS.

The bottom line: - Mago is using Microsoft Marketplace to make a hardware-agnostic meeting room platform easier for enterprises to buy, deploy and standardize.