Facebook investor Accel agrees to sell Appsme to UK tech firm AppInstitute

UK-based tech firm AppInstitute makes strides into establishing themselves as the preeminent DIY App Builder solution with their recent Appsme acquisition.

NOTTINGHAM, NOTTINGHAMSHIRE, UNITED KINGDOM, June 7, 2017 /EINPresswire.com/ — UK-based AppInstitute has made strides into further establishing themselves as the preeminent DIY App Builder solution. With the recently concluded Appsme acquisition AppInstitute will almost double their current global customer base whilst also increasing their international bias.
AppInstitute is working closely with the Appsme team to ensure each and every app is migrated seamlessly onto their powerful App Builder platform offering tons of additional features to every existing Appsme customer. These features include AppInstitute’s newly launched AppSmart product that will now provide Appsme customers the opportunity to further strengthen their relationship with their customers.

Appsme, an Accel Partners portfolio company and a recognised industry leader in high scale mobile application platforms. Over the past 6 years, they have delivered over 200,000 apps to app stores and worked closely with leading handset manufacturers globally.

AppInstitute CEO and Founder, Ian Naylor, said:

“This acquisition shows our intent to establish AppInstitute as the global market leader in the low-code mobile app building space. With this acquisition, we’re able to bolster 1,000’s of businesses in one fell swoop, which is personally extremely gratifying and validates the scalability of our business.

Our easy to use App Builder platform enables businesses to leverage the power of mobile marketing to improve business growth and efficiency by driving Transactions, encouraging Loyalty and streamlining Communications, we call this the TLC effect.

I’m excited to see this diverse range of small and medium sized businesses come on board and start to take advantage of our enhanced TLC mobile app toolset, as well as our best of breed app marketing solutions and strategies.”

Appsme CEO, Nick Barnett, said:

“We are delighted that AppInstitute has chosen to acquire Appsme's customers. AppInstitute has a great product and will bring a number of new features to Appsme’s existing feature list. Personally, I feel there will emerge a handful of global leaders in the SME app-building space, and this acquisition helps cement AppInstitute’s place as number one.”

About AppInstitute:

Founded in 2011 AppInstitute is a 24 person, young, innovative, SaaS (Software as a Service) business based in the UK out of Nottingham’s Creative Quarter.
Boasting tens of thousands of customers from all over the globe using their DIY App Builder platform to create mobile apps. AppInstitute is at the forefront of the smartphone app platform industry with partners and customers including PayPal, John Lewis, L’Oréal and Nissan.

Dubbed the 'Wordpress for mobile apps', AppInstitute's cloud-based service aims to revolutionise the app market by providing a SaaS platform that allows SMEs and individuals with little to no prior technical knowledge to create their own app with ease.

Nabeena Mali
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Source: EIN Presswire